Target Market Segment

Topic:

Target Market Segment

Paper details:

Week 5 Assignment – Target Market Segment
Who is your target market? Describe a target market for your business plan. (Business Plan attached)

Instructions
Write a 1–2 page paper in which you:

Describe your primary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.
Describe your secondary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.
Explain the ways these markets are underserved and the ways your business would be positioned or qualified to address the opportunities in this market.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.


The specific course learning outcome associated with this assignment is:

Justify target market segments for a specific business.

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