strategic challenges to competing in the international arena

One of the biggest strategic challenges to competing in the international arena include A. how to avoid the risks of shifting exchange rates B. whether to pursue a global strategy or an international strategy C. how many foreign firms to license to produce and distribute the company’s products D. whether to charge the same price in all country markets E. whether to offer a mostly standardized product worldwide or whether to customize the company’s offerings in each different country market to match the tastes and preferences of local buyers¬†

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