Reflective Essay

The priming theory is the perceptions the media creates in the audience’s mentality, triggering them to make a decision. The human memory stores information in puzzles used for reference in decision making, priming prompts the viewer to evaluate the situation and make a judgment. The media stimulates thoughts that the audience has in their internal memory and influences a decision or behavior. The message’s interpretation is enhanced by the relation of ideas and concepts the media brings to the mind. The media’s technique to present information may make an individual either ignore the message or attach importance to the content (Moy et al., 2019). For instance, new alerts that flash at the bottom of television capture the audience’s attention more than the ongoing news does. Priming effects may be temporal or permanent, depending on the impact created on the audience’s memory. Priming results are triggered by variables such as our past experiences of phenomena, identification with popular characters and perceptions of reality, justifiability, and intended meaning (Bryant et al., 2012). The amount of airtime given to a particular event in the media also influences the audience’s decision.

The Dixie Music band was the top performers back in the 2000 ages in the music industry until one of their members criticized the government. Initially, they were loved and appreciated by the majority of their fans. However, when they exercised their freedom of expression by condemning President George Bush, they banned from the music industry. The media and the government presented the story as offensive, insubordinate, and disrespectful, and companies that stroked deals with the group terminated their contracts. The fans also despised The Dixie group due to the impression created, and their career broke down as a result. Therefore, the word Dixie is linked to meanings of disrespect, unpatriotic, and disgrace to the government. Fourteen years later, the group has returned baptized with a new name, ‘The Chicks.’ The decision to change the name could be related to priming theory due to the perception the media created on the group (Us Weekly, 2020). The impression the audience bears from experience with the Dixie scandal stills affects the group and the fans’ mentality. The majority of the fans hate the Dixie Chicks because the media shaped their thinking and influenced their judgment.

I can’t entirely agree with Chick’s decision to change their identity because I believe in the power of freedom of expression. Dixie’s popularity could be attributed to their remarks about the government, and therefore they should embrace their identity. Even though some people may criticize them, their comments make them unique from other musicians. I also believe the world has transformed; people today appreciate people regardless of their opinions and frequently exercise their freedom of expression. It is easier to capture the audience’s attention if they have perceived thoughts about you, whether they are good or bad. What matters is how they muster confidence, show passion in their work, and create a positive audience mentality. The world needs people that will challenge the social mindset and overcome social media effects. If ‘The Chicks’ preserved their identity, they would inspire many people that face similar challenges and motivate them to uphold their dignity. Besides, rebranding cannot erase the memories the fans have on the group. I strongly believe in standing firm with my identity and expressing my thoughts.

References

Bryant, J., Thompson, S., & Finklea, B. W. (2012). Fundamentals of media effects (2nd ed.). Waveland Press.

Moy, P., Tewksbury, D., & Rinke, E. M. (2019). Agenda‐setting, priming, and framing. https://doi.org/10.31235/osf.io/x8f26

Us Weekly. (2020, June 25). Dixie Chicks Reveal New Name Following Call for Change [Video]. YouTube. https://www.youtube.com/watch?time_continue=12&v=_z-b5fwpBe8&feature=emb_title

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