Project 1: Researching Consumer Buying Behavior

Paper details:

This project has 3 deliverables. the present order includes the 2 first deliverables:
1. a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits)
2. one-page value proposition to Erik
See attached full description of the project and all class material.
Support your work with the course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance,,, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review.

Please bill me the third deliverable separately with a due date of 10 days from now. the third deliverable will combine the first two deliverables into a single report after making any necessary corrections, and edit them to ensure that there is a clear flow of ideas from one section to the other. In addition, include a one-page executive summary that highlights the most important findings of the report; as well as your recommendation as a consultant at the end of the report. APA style should be applied to in-text citations and in the reference list.
Your final report to Erik should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

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