Paper details:

Literature Research Paper Review. Formatting: Instructions to be followed

Steps to be followed while writing. It needs to be covered in 2 sections for each Literature separately

1. Abstract – Summarize the Abstract in 3-4 lines in your own words
2. Conclusion: Summarize in 3-4 lines regarding what the author wants to say in the end

Following Literature

Literature 1: A review of digital fashion research: before and beyond communication and marketing

Literature 2: MARKETING COMMUNICATION IN SELECTED E-SHOP

Literature 3: INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT

Literature 4: THE RELATION BETWEEN SIGNS OF GARMENTS AND FASHION MARKETING STRATEGY, A LITERATURE REVIEW