Jody’s Gourmet Popcorn

Some of the occasions when customers should be reminded to buy and ship Jody’s popcorn for gifts giving include Hanukkah, Christmas, Valentines, and Halloween. These are not all but a few of the major universal gift giving holidays. Other small common occasions when such brand gifts should be purchased are during birthday, wedding and graduation ceremonies. Corporate gift giving may vary depending on the mood, season or objective of an occasion. 

For instance, the gift giving for a graduation ceremony is expected to be entirely different from that of Halloween. Over the years corporate gift giving has been used as a way of appreciating attendants to a particular occasion and make them feel as though they are part of it. Therefore businesses might opt to purchase Jody’s Gourmet Popcorn customized products with the aim of building relations or solidifying existing ones between its staff members when having an event. 

The best businesses that Jody’s Gourmet Popcorn would target for its product are entertainment enterprises such as movie shops and cinema halls. Most American’s believe that a movie is not complete with having a packet of popcorns and a beverage to go with. As a result of this most cinemas and movie halls always have a canteen at the entrance where people can buy snacks before entering the theater. By Jody’s company venturing into such a sector, it will be highly appreciated by the movie place management. Having customized popcorns helps in passing on the movie theater’s name fetching a more people to visit.

Other businesses that Jody’s Gourmet Popcorn would target are event organizing corporations. This would help Alan and Jody’s business to branch out to events like graduation parties, weddings and birthday parties, occasions where popcorn is given much priority. In doing this Jody’s Gourmet Popcorn will also lure customers back to them after that to buy their popcorns after getting a taste of them from an occasion that they attended.

For a snack company to be able to successfully use the media in reaching business prospects, it has to search for that media that its customers are most exposed to. Additionally using a limited number of media channels in marketing may make it difficult for a company always to be engaged with its customers. Not forgetting that they are likely to lose their sales to entrepreneurs who use a variety of media platform in contacting consumers. With this in mind Jody’s Gourmet Popcorn out to keep up with the trend and use all the media channels that are being utilized by a majority of Americans. These include Twitter, Whats App, Google Plus and Facebook.

Unfortunately owning a Twitter, Facebook, and other social media accounts or even a company’s website does not automatically increase the business’ social networking popularity. To be able to effectively use social networking applications a little bit of funding, research and a dedicated individual to always check on and update those accounts daily will be required. For Jody’s Gourmet Popcorn to attract direct visitors to its site first of all their website should be customized. Since most social media users are competing to capture user’s eyes, having a customized platform optimizes post in the website making it more effective.

 For instance, if the company wants to share a link through Facebook it should be designed in such a way that it stands out among the rest. Apply this strategy will entice readers into clicking on the link which will direct them to the company’s website. Also to Appendix their content with hash tags may go a long way in making it more discoverable on almost all social media platforms.

Another viable way for Jody’s Gourmet Popcorn to enhance its social networking popularity is by posting multiple times on its social media accounts. According to a recently conducted research companies are likely to be more effective if they promote the same content multiple times on social media. Jody’s Gourmet Popcorn may also opt to use the help of celebrities with a large fan base in the social media platforms. By these prominent individuals sharing a link to the company on their accounts many of people will visit increasing Jody’s popularity.

Jody’s Gourmet Popcorn not only offers more than one variety of popcorns to its customers but it also gives them an opportunity to suggest a variety of their own that they would like (“Jody’s Popcorn | Gourmet Popcorn for Retail, Fundraising and Wholesale,” n.d.). This is an outstanding feature of the company, and it makes it have and maintain loyal customers. Moreover in the case that an individual suggests a particular flavor and it turns to be great, as a token of appreciating the customers is guaranteed a lifetime supply of the product. On the other hand, similar companies such as Snappy Popcorn and Popcorn Factory do not have such initiatives. Alan and Jody’s popcorn business gives free shipment for domestic orders that exceed more $50. However, this is target might be so high considering when a person is ordering the product just to enjoy alone. This offer is only effective for business or when ordering in bulk for a party.

References

Jody’s Popcorn | Gourmet Popcorn for Retail, Fundraising and Wholesale. (n.d.). Retrieved from http://www.jodyspopcorn.com/

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