In-depth analysis of the purchase decision process (decision tree) consumers on the German household appliance market using the example of the washing machine.

  • Subject: Economics
  • Topic: In-depth analysis of the purchase decision process (decision tree) consumers on the German household appliance market using the example of the washing machine.
  • Style: Harvard
  • Number of pages: 15 pages/double spaced (4125 words)
  • PowerPoint slides: 0
  • Number of source/references: 40
  • Extra features: 

Order instructions:

I am writing my master’s thesis on the customer purchase decision process in the German washing machine market. For this I need a literature review on the topic of market research. Since I want to do a qualitative (interview) and quantitative (survey) with a gamification part the chapter must have the following subchapters at least.
1. Historical introduction to market research
2. Qualitative research (focus on interviews)
a. Overview
b. Types
c. Evaluation
3. Q Methodology
4. Qualitative research (focus on surveys)
a. Overview
b. Types
c. Evaluation
5. Gamification as a part of an survey
6. Decision Trees
I will chose a semi-structured interview. I don’t know yet if I will implement the Q-Method in the interview or the survey.
Since it is a master’s thesis, it must be properly documented with sources (mainly books and papers). I can send you English books in pdf form for certain topics if you don’t have enough of your own resources.
The citation style should be Harvard and I need at leaste following information for the list of sources:
– Citation of a journal article: Name of author, first name: Title. In: journal, volume (year), issue number, page number.
– Citation of a conference contribution: author’s name, first name: Title. In: conference proceedings, date and place of the conference, page reference.
– Citation of a book or from a book: author’s name, first name: book title. Place of publication: publisher, year of publication, if necessary, page reference.
– Citation of an Internet site: author’s name, first name: title of the site, Internet address (www.*), date

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