How the media shows sexuality

There has been an increase in the tension of how electronic media such as television influences the youths sexually. Media has a significant impact on sexual behaviors, beliefs, and attitudes. Most people spend up to seven hours with a variety of different media platforms daily. These media contain plenty of sexual images and messages majority of which are not only idealistic but also dangerous. Take for instance television, which is the main medium in terms of time the youths invest watching, more than three-quarters of the programs aired have some erotic content.

The media uses sexuality negatively to capture the attention of its audience. For instance, from most media casual hook-up, prostitution and inappropriate mode of dressing are considered to be a normal lifestyle. Sexuality is depicted as a subject that one should not give much care into, which is not the case in the real world. Careless and pre-mature sex may lead to contracting STI’s and even unexpected pregnancies. This menace can result in the loss of lives and poverty.

The truth is that sex is more appealing and attractive to the eye than any other type of advertisement. People tend to be attracted to sexually related jokes and subjects. As a result of this most companies will use sexuality when advertising their products even where it seems inappropriate. Media will always find a way to incorporate sexual content which they portray to be fun.

However, this movement of using sex in advertising is a failure in being creative and can be misleading to teenagers. Moreover, since people vary in backgrounds and religion, it is unfair when the media uses sexuality in almost all its programs. Some of the audience or media users might find it offensive when advertisements display inappropriate sexually engaging messages or body parts. 

The media usually shows women as sex icons. Women’s physique is used in capturing media users’ attention. This can be noted in music videos, reality shows, and almost all programs.  This in turn in the real world pressurizes women to try being sexually attractive as the women in television appear. With this good morals have been deteriorating as immorality becomes the new trend.

Even though the sexual content in the media has an impact on all age groups, those in puberty are more vulnerable.  This is because during this age bracket they are more curious in try to identify themselves and comfortably interact with their age mates. It may be dangerous for a teen’s future when he or she is exposed to sexual content in the media when their sexual behaviors, attitudes and gender roles are developing. Their future wellbeing is threatened as their cognitive skills are not fully matured to allow them to critically scrutinize what they get from the media and make decisions considering possible future outcomes.

Despite the fact that it is known that television does expose adolescents to sexual content minimum action have been undertaken in resolving the threat posed. Studies conducted on how influential the media can be revealed that:

•    Youths who spend most of their time watching programs with sexual content are more likely to indulge in sexual intercourse much sooner.

•    Often exposure to television sexual content was linked to a significantly greater likelihood of teen pregnancy in the subsequent 2-3 years from exposure.

•    Airing the risks of sex in TV programs appeared to assist in informing teens about the probable consequences of sexual behavior.

As a result of all the potential dangers that is likely to befall teenagers using the media parents and guardians are expected to talk to their children about sex. Failure to this casual hook-up, early pregnancies, and sexually transmitted infections will be the norm. Parents should also monitor the type of programs their young ones watch. Teenagers should watch shows that are age appropriate for them.

With the current globalization and inventions, the media landscape is evolving from the traditional media, such as film, music, magazines and television. Therefore there is much diversity in content delivery through the constantly emerging media. Content can now be accessed through cell phones, laptops, mp3 players which are portable and hard to supervise.  This makes it almost impossible for caring parents or guardians to protect their children from inappropriate sexual content.

The significance of supervision and regulation in the media choices of teenagers and their volume of use should be emphasized to concerned guardians or parents. The best way for doing so may be through joint viewing. Where this method is viable parents ought to take advantage of the screening software for laptops and the television V-chip to reduce inappropriate access. Additionally having a good and close relationship with an adolescent may help in calming down all the curiosity they might be having. 

 In conclusion despite the negative impact that the media has had when it comes to sexuality, it has also helped in educating people that all gender is equal and should be treated the same. The media has been on the front line advocating for equality in jobs regardless of one’s sex.