Customer Relationship Management (CRM)


Customer Relationship Management (CRM)

Paper details:


Customer relationship management (CRM) consists of the technologies and processes an organization uses to build relationships with its current and prospective customers. Some common objectives of CRM are improving customer retention, improving profitability, growing revenue, and just listening to customers. Supply chain management refers to strategies that optimize the flow of products and services from their source to the customer. Supply chain management software includes several specialized instruments and applications used to oversee and monitor different activities in the supply chain. Metrics allow an information systems department and end-users to jointly measure the performance of a system and recognize issues as they happen. Choosing the most appropriate metrics depend on developing clear-cut goals so that analytical tools are examining meaningful data. In this assignment you will choose a company that uses customer relationship management and supply chain management systems and answer the following: Research and Identify how metrics can be used to measure the success of supply chain management systems and CRM systems.

Your two-page paper should be in current APA Style and include a title page and reference list for all sources used. You should use a minimum of two scholarly sources (your textbook can be one of the sources).

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