1. Analyze the Iuiga data.
2. Is there evidence of the physical stores cannibalizing the online business? Come up with at least one chart to support your view.
You may consider the following questions:
2a. What is the number of unique customers from the online channel in Phase 1?
2b. What is the number of unique customers from the online channel and the pop-up store in Phase 2?
2c. What is the number of unique customers from the online channel, the pop-up/offline stores in Phase 3?
2d. You may also consider plotting the number of transactions, average basket size (units), average basket size (dollars) over time for different channels.
3. Based on your answer above and your domain knowledge, would you recommend Iuiga to continue opening physical stores in Singapore? Briefly discuss.
Note: Your answer in #2 should be graphs showing the answers for each subquestion. Data are on the excel file.