· First, look at the advertisement provided.
· Once you have your text, what do you do?
· Decide what parts you want to analyze
o What is most interesting?
o What is intriguing you?
o Does the argument interest you? Is it logical?
· Steps for visual analysis:
1. Describe the text
2. Establish the Rhetorical Situation
3. Explore your response
4. Consider the context
5. Consider what you know about the artist or sponsor
6. Decide on a focus for your analysis
7. Create a thesis
· You should identify and/or consider the following in your ad:
Product Publication Text/Words Font
Audience Composition Color Tone
· Format – MLA Format
· Length – 1.5 to 2 pages
· Focus – You must work with one of the pre-approved Ads on Canvas
1. Attention getter – Draw your reader in
2. Who is the ad for? – Age, economic status
3. Who made the ad? – Say their name, what they do, and their purpose
4. Context – What does the reader need to know about the ad before you start your analysis?
5. Thesis – What are you wanting to say about this ad?
You need two to three points you are trying to make.
Each paragraph should be focused on one reason your thesis is true.
1. Topic Sentence – What is the focus of this paragraph?
2. Evidence – What elements in the ad support your claim in this paragraph?
3. Analysis –How does that element support your claim?
4. Concluding Sentence – How did you prove your claim? Explain.
1. Restate your claim.
2. Review how you proved your claim.
3. Answer the “So what” question – what was the purpose of what you wrote?